Imveliso ekhokelayo yinkqubo esemgangathweni kwihlabathi lentengiso yedijithali, ejolise ikakhulu ekutsaleni nasekukhuliseni abantu abanomdla kuhlobo oluthile lwemveliso okanye inkonzo ukubaqhubela kuyo yonke inkqubo yokuthengisa. Ukuze ukuveliswa okukhokelayo kwenzeke ngokufanelekileyo, yonke imisebenzi eyenza intengiso yenkampani kufuneka ivuselele umdla wabathengi abanokubakho kwinto ethengiswa lishishini. Ukuba netrafikhi elungileyo kwindawo yakho okanye ibhlog akuqinisekisi, ngokwayo, umthamo omkhulu wokuthengisa kunye namathuba oshishino.
Isizukulwana esikhokelayo sibaluleke kakhulu kunokuveliswa kwetrafikhi kuba ikuphela kwendlela yokuqinisekisa ukuba utyalo-mali lwexesha kunye nemali kumaphulo luya kuba yinzuzo ngokwenene. Eli nqaku liqaqambisa ukubaluleka kwesizukulwana esikhokelayo kwizicwangciso zentengiso zenkampani ngaphakathi kwedijithali kunye nezo zinto ziphambili kunye nobuchule onokuthi uthembele ekuqinisekiseni i-ROI elungileyo yocwangciso lwakho. Kuya kufuneka ukhulise obo budlelwane kunye neendwendwe zakho kwaye uzizise kwindawo apho unokubanika khona izisombululo ezihambelana neemfuno zabo.
Kutheni imveliso ekhokelayo ibaluleke kangaka kwintengiso yedijithali?
Ukuguqulwa kwintengiso yedijithali kuphela kwendlela ekhoyo kuzo zonke ezo zicwangciso kunye nokucwangcisa okwenzayo ukunika iziqhamo ozilindeleyo. Ngamafutshane, isizukulwana esikhokelayo siphendula kwimfuno yokuba abatyeleli babe nonxibelelwano olwaneleyo nohlobo lwabo, ishishini, okanye imveliso ukubakhokela ekuthengeni ngexesha lohambo lwabathengi. Ngokuthengisa kwangaphakathi, kunokwenzeka ukufumana abathengi kunye nabathengi abanokubakho ngenxa yetrafikhi rhoqo kwisiza okanye kwiblogi kunye neenkqubo ezikhokelayo zokulinganisa ezifana neSQL okanye i-MQL. Le yokugqibela ibonelela ngeenzuzo ezifana nezi:
1. Ubudlelwane obuhlala buhleli
Siyazi ukuba ukugcina umxhasi kutshiphu kakhulu kunokumfumana. Ngesizukulwana esikhokelayo, kunokwenzeka ukwenza iindlela kunye nokubonelela ngexabiso elaneleyo lobudlelwane obuzinzileyo phakathi kwamaqela omabini. Yicinge ngolu hlobo: yindlela esebenzayo yokwenza abaphulaphuli bakho babe nomdla kwiimveliso kunye neenkonzo zakho endaweni yokuba uzikhangele ngokwakho ngezinye iindlela zokuthengisa.
2. Ukubaqonda ngcono abaphulaphuli bakho
Ngoku, xa sithetha ngolwazi lwabaphulaphuli ekujoliswe kubo, isizukulwana sethemba sivumela ukuba sifumane izinto esinomdla kuzo, iingxaki, iintlungu, kunye neemfuno kwaye, ngoko, senze ulwahlulo olusebenzayo ngakumbi. Njani? Ukubonakaliswa okungeyonyani komxhasi wakho ofanelekileyo kuya kugxila kuzo zonke izixhobo zakho kunye nezicwangciso zakho. Ngaphezu koko, yeyona ndlela ifanelekileyo yokuqonda indlela yokuziphatha yabathengi kunye nokwenza izigqibo ezingcono.
3. Ukwenza izigqibo ngokusekelwe kwidatha
Ukuba nezixhobo kunye nobuchule obukhoyo bokuvelisa izikhokelo kuya kukunika ithuba lokonwabela isiseko esiluqilima solwazi malunga nezinto abathengi bakho abanokuthi bazithande nabangazithandi. Umzekelo, kuphela ngeendlela ezibizayo nezicothayo zemveli onokubona iimveliso okanye iinkonzo ezinokuthi zisebenze okanye zingasebenzi, utshintsho kwinkonzo yabathengi, njalo njalo.
4. Ukwandisa ukusebenza kakuhle kwezemali
Omnye umba obalulekileyo kukuba enkosi kwisizukulwana esikhokelayo, unokuchitha yonke ipeni kwisicwangciso esizisa iziphumo ozifunayo. Oko kukuthi, yonke imizamo kunye notyalo-mali iya kubhekiswa kwiinkalo eziqinisekisa inzuzo kunye nokuthandwa ngabaphulaphuli bakho. Ngaloo ndlela, sithetha ngokukhuthazwa kunye nokuveliswa kweemveliso okanye iinkonzo zakho kunye nommandla wenkonzo yabathengi.
5. Ukunciphisa imijikelo yokuthengisa
Ukongeza kwinqanaba langaphambili, phakathi kweenzuzo kukukwazi ukunciphisa inkqubo yokuthengisa kunye nokutsala abathengi abanokubakho ngamathuba aphezulu okuguqula okanye ukuthenga injongo. Zininzi iindlela zokwahlulahlula izikhokelo ngokwendlela ezikulungele ngayo ukuyithenga, ezinje ngokufumana amanqaku elothe. Yenye yeendlela ezisebenzayo zokunciphisa imijikelo yakho yokuthengisa, ukonga izixhobo, ixesha, kunye nokuvelisa intengiso eninzi.
Izinto ezibaluleke kakhulu zokukhokela kwisiza sakho
Kukho loo manqaku angenakushukunyiswa omele ube nawo kwindawo yakho ukutsala kunye nokuguqula iindwendwe zakho ngokufanelekileyo.
1. Amava amahle omsebenzisi
Mhlawumbi ukubeka indawo kuzisa itrafikhi engakumbi kwindawo yakho, kodwa amava omsebenzisi aya kubenza bahlale apho ixesha elide. Ngale ndlela, i-Web Presence Optimization (WPO) ivela njengenye yezinto ezibalulekileyo zokuvelisa izikhokelo kuba, ngaphandle kwewebhusayithi ekhawulezayo, ekhuselekileyo, enengqondo, ephendulayo, iindwendwe ziya kuyishiya indawo kwaye, mhlawumbi, awuyi kubabona. kwakhona.
2. Ukubonakala kophawu
Ukusebenzisa zonke iitshaneli ezinokwenzeka-ezilungelelaniswe nophawu lwakho kunye neenjongo-yeyona ndlela ibalaseleyo yokutsala kunye nokuguqula abasebenzisi abaninzi kangangoko phantsi kwezizathu ezifanelekileyo kunye neemeko zokwandisa ukubonakala kwakho kwedijithali. Ukwenza oku, kufuneka unakekele ukugubungela iindawo ezithile ezivumela ishishini lakho ukuba lifikelele kubantu abaninzi, umzekelo:
- I-SEO: I-SEO kunye noluhlu lwayo lweendlela zokusebenzisa injini yokukhangela ziyimfuneko kwisizukulwana esikhokelayo. Kwakhona, ukubonakala kuGoogle kuya kuphucula ubukho bakho bedijithali kwaye kutsale abaphulaphuli abanomdla kwi-brand yakho kuba isebenzisa amagama angundoqo kunye nokukhangela okuhambelana nayo.
- Ukuthengisa kwiintanethi zentlalo: Ukuxhomekeka kwiiplatifomu zentlalo ezifana ne-Instagram, i-Facebook, i-Pinterest, phakathi kwabanye, licebo eliqaqambileyo lokwandisa igama lakho leshishini kunye nokufikelela, ngokukodwa abo bantu bangasebenzi kangako kwiinjini zokukhangela.
- Iintengiso: Iintengiso okanye iintengiso zewebhu ziluncedo - xa ithuba lifanelekile - ukuqhubela phambili iziphumo kancinci kwaye uvelise amathemba ngokukhawuleza.
Ngaphaya koko, ngezixhobo zokwahlulahlulwa kwe-hyper ezibonelelwa ngamaqonga eentengiso ahlukeneyo, kuyakwenzeka ukutsala abasebenzisi kumaphepha athile aya kukusondeza kubathengi bakho abanokubakho. Khumbula, kokukhona uvelisa itrafikhi, kokukhona unamathuba amaninzi okuvelisa izikhokelo kwindawo yakho, okoko nje uphawu lwakho kunye nezixhobo zalo zongeza ixabiso kwaye linomtsalane. Yiyo loo nto inkampani yakho ingadingi kutyalo mali kuzo zonke izixhobo zayo kwiintengiso. Unokuvelisa ngaphezu kweentengiso ze-700 ngenyanga ngexabiso eliphantsi. Imeko efanelekileyo ibandakanya indibaniselwano yomxholo kunye neenzame zokuthengisa iintengiso, ukukhuthaza izinto ezithile kunye nexesha elifanelekileyo lexabiso kunye neentengiso ukuvelisa izikhokelo ezifanelekileyo.
3. Ukutsala abasebenzisi abafanelekileyo
Akukho sizathu sokutsala abantu abangenamdla kwizinto ozinikezelayo, akunjalo? Ukusuka kwindalo yomthengi persona, uya kwazi ngqo ukuba ngubani onokuthi "uthengise" imixholo yakho kunye nezixhobo. Kwelinye icala, uhlalutyo lwakho lokhuphiswano lunokukunika izibonakaliso ezifanelekileyo zohlobo lomsebenzisi okhangela into onayo. Uyifumene! Ngoku uyazi ukuba yintoni, ewe okanye hayi, kufuneka ibe kwindawo yakho ukukhawulezisa amathuba esizukulwana esikhokelayo, lixesha lokuba uthethe ngezo zinto ziya kukunceda ukuba uzifezekise ngokufanelekileyo.
Ubuchule besicwangciso sokuvelisa okukhokelayo
Nazi izicwangciso ezicetyiswa kakhulu kule mihla ukuvelisa izikhokelo, zigxininise, ewe, kwezo zixhobo zinikezelwa ngamajelo e-intanethi, umzekelo:
1. Sebenzisa iifom zokuqokelela idatha
Ngaba ukhe waqaphela iifestile ezincinci ezithi zivele xa ukwisiza? Ewe, azikho ngamabona-ndenzile. Zenzelwe ukubamba ingqwalasela yondwendwe kwaye ziyenze ibe yinxalenye yedathabheyisi ukuyondla ngezinto ezininzi. Kukho iindlela ezininzi onokuzongeza kwindawo yakho kwaye oko kuya kukunceda uphindaphinde olo luhlu lwabafowunelwa osele unabo, umzekelo:
- Izitshisi.
- Iincwadana.
- Ukukhutshelwa kwemathiriyeli enjengeebooks okanye imizobo yekhompyuter.
- Iifestile ezizivelelayo.
Ezi zinto ziya kuxelela umtyeleli ngokuthe ngqo ukuba unomdla wokubanika ulwazi olunxulumene ngakumbi kwaye kufuneka bashiye idatha ethile eya kubanceda basondele kwi-brand yakho.
2. Yenza kwaye usasaze izinto ezixabisekileyo
Akukho nto etsala umfundi ngaphezu kolwazi oluxabisekileyo nolukhethekileyo. Ngokungathandabuzekiyo, ii-ebooks, iigraphics zekhompyuter, iitemplates, phakathi kwezinye izinto, ziinketho ezifanelekileyo zokufumana idatha yakho ngokutshintshiselana nomxholo oxabisekileyo. Zama ukwenza ezininzi zezi kwaye uzinikeze simahla ngokusebenzisa amaphepha okumisa anomtsalane nayilwe kakuhle ukuze abatyeleli bazive beqinisekile ukushiya idatha yabo kwaye baqale uhambo lwabo ngohambo lokuthenga.
3. Lungiselela imisitho ekhethekileyo
Enye indlela evelayo yokuguqula isizukulwana sakho esikhokelayo kukudala iminyhadala ekhethekileyo apho idatha yakho inyanzelekile ukuba ifikeleleke. Ezi ziganeko zingaba zii-webinars, ii-masterclasses, phakathi kwezinye, apho unokubonelela ngolwazi olupheleleyo malunga nesihloko esithile kunye nesifanelekileyo kumntu wakho womthengi, obakhuthaza ukuba bakunike idatha yabo.
4. Ukwenza imiboniso yemveliso
Ukuba imveliso okanye inkonzo yakho ayinayo inzuzo ebonakalayo okanye yinto entsha kunye nentsha ofuna ukuqeqesha abaphulaphuli bakho, kuya kuba luncedo kakhulu ukwenza oko ngexesha elifanayo xa usakha i-database yakho ehamba phambili. Iinkampani ezininzi zeteknoloji sele zenza oku, umzekelo, ngokufaka iziqeshana zeemveliso kunye neenkonzo zabo kunye nokwenza imiboniso, beshiya eyona nto ibhetele ekugqibeleni, apho abasebenzisi kufuneka bafake iinkcukacha zoqhagamshelwano ukuze baqhubeke. Ngaphandle koko, kukho iimodeli zoshishino ze-freemium, ezivumela abasebenzisi ukuba bafumane iinguqulelo eziyimfuneko kunye nezikhululekileyo zezisombululo kunye neemveliso, eziza kubenza bazi ngokubanzi ukusebenza kwabo ukuba balungele ukwenza isigqibo sokuthenga.
5. Nikeza izaphulelo
Ngamanye amaxesha, ukuze ufumane ngaphezulu, kufuneka uncame ngaphezulu, ngaba uyavuma? Kwisizukulwana esikhokelayo, kufuneka ukhuthaze abasebenzisi ukuba basondele kwinkampani yakho, kwaye yintoni engcono kunokubanika into “esimahla” ukutshintshiselana nedatha yabo.
6. Ukumaketha kwakhona
Ukuba ubunokuhamba okuzingileyo kwetrafikhi yewebhu kutshanje kunye noguquko oluncinci, unokufuna ukuthembela ekuthengisweni kwakhona ukuguqula abo basebenzisi bebekhe bakundwendwela ngaphambili. Yintoni ukuthengisa kwakhona okubonelelayo kukuba kunokwenzeka ukubonisa iintengiso zakho kubantu abasele bendwendwele indawo yakho. Injongo yayo kukwenza impembelelo ebalulekileyo kumntu osele ebonise umdla kuwe okanye kwimveliso yakho. Le ndlela yobugcisa ibonakalise ukuba luncedo kakhulu ekukhuliseni ukuguqulwa (ngokukodwa kwi-e-commerce), ngokusekelwe kwinqununu yokuqala. Oko kukuthi, kunqabile ukuba umntu athenge into xa eqala ukuyibona.
7. Amaphepha ewebhu asebenzisanayo
La maqonga aguquguqukayo ayindlela eqaqambileyo yokuvelisa umdla kubatyeleli bakho, ngenxa yokuseka umjelo wonxibelelwano kunye nabasebenzisi. Ngale ndlela, kuyenzeka ukuba ubazi abasebenzisi bakho ngomxholo olungiselelwe umzuzu othile wosuku lwabo. Ezi zinokuba:
- Imifanekiso yekhompyutha
- zasemoyeni
- Ukufika kwamaphepha
- Calculators
- Microsites
- kwakha
- Videos
- nabanye
Yindlela yokuvelisa ukuhambelana nomdla wabathengi abanokubakho ukusukela oko uhamba nabo ngexesha lokukhangela kwabo, ngokungathandabuzekiyo ukwandisa amathuba okuguqula. Ngokubanzi, imele indlela egqwesileyo yokubonelela ngamava ahlukeneyo omsebenzisi ngelixa ufumana idatha ethembekileyo kwizinto ezithandayo, izinto ezinomdla, iimfuno, kunye neenkxalabo zabathengi abanokubakho. Qaphela ukuba kule calculator, inkampani ibeka umthombo apho ibuza umsebenzisi ukuba yintoni ubungakanani besiseko soqhagamshelwano lwabo lwe-imeyile, ulwazi oluxabisekileyo kubo ukuze bazi amathemba abo ngcono kwaye basebenzise eyona ndlela yorhwebo echanekileyo kumntu ngamnye.
isiphelo
Izibonelelo zokudala kunye nokwenza isicwangciso esomeleleyo sokuvelisa okukhokelayo kunye nolawulo lwamathemba, ngokusebenzisa izithuba ezixabisekileyo kubo, kulele kwinto yokuba unokuguqula zonke ezo tyelelo iwebhusayithi yakho ifumana amathuba oshishino lokwenyani. Ikwayindlela esebenza kakuhle kakhulu yokudala unxulumano oluthe ngqo nolusondeleyo kunye nabasebenzisi bakho ukuze bafumane unxibelelwano oluthe gqolo noluxabisekileyo malunga nemathiriyeli kunye nezibonelelo, phakathi kwezinye, ezinokuthi zenziwe zithembeke ngakumbi kwikamva. Eyona nto ibalulekileyo ekufuneka uyithathele ingqalelo kwisizukulwana esikhokelayo lixabiso lokwenyani olinika abaphulaphuli bakho, oko kukuthi, ugxile ekunikeni ulwazi olufanelekileyo, ukuze bazive bezithembile ngokwaneleyo ukuba ungoyena khetho lufanelekileyo kubo.