Ngenxa yengxolo yolwazi, umsebenzisi wale mihla uthatha ulwazi kwimifanekiso. Umxholo obonakalayo awusebenzi nje ukutsala ingqalelo yomsebenzisi kodwa ukwasebenza njengomthombo owongezelelweyo we-organic search traffic. Ngaphambili, eyona nto yayijoliswe ekuphuculweni kwe-SEO yeetekisi kumaphepha ewebhu. Sekunjalo, namhlanje ukwenziwa kwemifanekiso yenye yezinto eziphambili zokwandisa ukusebenza kweesayithi kwiziphumo zokukhangela.
Ubume obuchanekileyo kunye nombhalo owenziwe kakuhle uchaphazela iziphumo zophando ngakumbi nangakumbi. Kodwa ukuze umsebenzisi ahlale ixesha elide kangangoko kunokwenzeka kwindawo yakho, isicatshulwa kufuneka sibe nomtsalane ngokubonakalayo. Oko kukuthi, kufuneka yongezwe ngomxholo obonakalayo, onceda ukuphucula izinto zokuziphatha zephepha. Namhlanje, kukho inani elikhulu lezifundo zevidiyo kunye nezifundo ze-SEO; esinye sezihloko kukuphucula umfanekiso.
Ukwenza ngcono isifundo, ukongeza kwimisebenzi eyenziwayo kwezi khosi, bakwacebisa ukuba kubhalwe izincoko kulo mba ugutyungelweyo. Ukubhala amaphepha anjalo kukuvumela ukuba uxoxe ngesihloko ngcono kwaye uze neendlela zakho zokuphucula. Ukuze uphefumlelwe kwaye ubone indlela abanye abantu abayenza ngayo fumana i-database yesincoko. Imifanekiso elungiselelweyo ikuvumela ukuba ufumane itrafikhi eyongezelelweyo kwiinjini zokukhangela imifanekiso efana neMifanekiso kaGoogle.
Nazi iindlela eziphambili zokuphucula imifanekiso kwindawo yakho.
1. Lungiselela ubungakanani bomfanekiso
Ubungakanani bomfanekiso buchaphazela ngokungathanga ngqo uvimba wewebhu kwimveliso yomfanekiso - isantya sokulayisha iphepha. Njengoko usazi, isantya sokulayishwa kwephepha sichaphazela ukubekwa kwephepha. Isantya sokukhuphela yinto ebalulekileyo yenqanaba xa itrafikhi yeselula ibandakanyeka. Kungabonakala ngathi kufuneka unciphise ubungakanani befoto ubuncinci. Kwaye iphepha lolo mgangatho.
Ukwenza oku, nciphisa isibheno esibonakalayo. Ubuhle bopapasho buxabisekile kwi-injini yokukhangela efana neGoogle. Kwi-injini yokukhangela, akubalulekanga nje ubukhulu kunye nobuhle, kodwa umlinganiselo wabo ofanelekileyo. Ezi nkonzo zilandelayo zisetyenziselwa ukutshintsha ubungakanani bomfanekiso kwaye kujongwe isantya sokukhuphela:
- I-Google PageSpeed Insights: Inkonzo eyaphuhliswa nguGoogle kwaye sisixhobo sokulawula isantya sokulayisha amaphepha ewebhu.
- ICompressor.io: Kweli qonga, ungasebenzisa isethi ekhethekileyo yezixhobo zokunciphisa ubungakanani befoto, eya kwandisa isantya sokulayisha indawo.
2. Sebenzisa umgangatho ophezulu kunye nemifanekiso efanelekileyo
Ukufaneleka komfanekiso yenye yezona zinto zibaluleke kakhulu kwiinjini zokukhangela. Qinisekisa ukuba imifanekiso ihambelana nesihloko senqaku. Beka imifanekiso ecaleni kombhalo abawubonisayo. Umgangatho womfanekiso nawo ubalulekile: imfiliba, imfiliba, okanye imifanekiso engasikwanga kakuhle yenza imbonakalo engalunganga yesiza kunye nemveliso. Ngakolunye uhlangothi, imifanekiso eqaqambileyo kunye nekhwalithi ephezulu inefuthe elihle kwizinto zokuziphatha kunye nentlalontle. Batsala ingqalelo yabasebenzisi, benza izinto ezicofa ngakumbi kwaye zintsholongwane. Repost ngomfanekiso oqaqambileyo, onomtsalane uya kufumana isaziso ngakumbi kwinethiwekhi zentlalo.
3. Sebenzisa imifanekiso eyodwa
Ukuba usebenzisa iifoto kwindawo yakho esele isetyenziswe amaxesha amaninzi kwezinye iiwebhusayithi, ngoko awuyi kuba phezulu kuluhlu. Iinjini zokukhangela zehlisa iisayithi ezisebenzisa umxholo wabanye abantu. Ukwahluka kusebenza kuzo zombini isicatshulwa kunye nemifanekiso. Ububodwa bemifanekiso buyinyani ngakumbi xa kukhuthazwa iivenkile ze-intanethi. Ukupapasha ifoto yemveliso ethathwe kwiwebhusayithi yomenzi akusayi kunceda ukwandisa indawo yakho kwiziphumo zokukhangela. Ezinye iivenkile ze-intanethi ezisebenzisana nomvelisi mhlawumbi sele zipapashe ezi foto. Ukwandisa ukukhutshwa, kufuneka usebenzise iifoto ezizodwa okanye imifanekiso.
4. Uphawu lwesihloko
Olu phawu lunoxanduva lokubhaliweyo abonwa ngumsebenzisi xa eshukuma phezu komfanekiso. Iinjini zokukhangela aziyithatheli ngqalelo xa zilinganisa izixhobo, ngoko ke abanye abathengisi abayihoyanga. Okokuqala, ukubonisa okubhaliweyo ngenkcazo xa ushukuma phezu komfanekiso kuphucula ukusetyenziswa kovimba. Okwesibini, ukuba ii-injini zokukhangela zanamhlanje aziyithatheli ngqalelo uphawu lwesihloko xa ulinganisa, oku akuthethi ukuba abayi kutshintsha indawo yabo kwixesha elizayo.
5. Uphawu lolunye
Uphawu loyelelwano lwe-Alt lukhetho lokubhaliweyo kumfanekiso, oza kuboniswa ukuba imodeli ayilayishi. Kuba abakhangeli abakhange bafunde ukuqaphela umxholo wemifanekiso besebenzisa uphawu lwe-Alt, bayawuqonda ukuba umfanekiso ungantoni, nto leyo eyenza olu phawu lubaluleke ngakumbi kwi-SEO. Ezinye iincwadana zincoma ukusebenzisa amagama angama-80 okanye angama-150, kodwa inani lamanani kufuneka lichanekile ukuze emva kokufunda, kucace ukuba umfanekiso.
6. Igama lefayile yomfanekiso
Igama lefayile yomfanekiso linceda iinjini zokukhangela ziqonde umxholo womfanekiso kumxholo. Kufuneka unike igama kwiifayile ngegama elingundoqo. Ukuba ulayisha isithombe ngeentyatyambo, kuya kuba sengqiqweni ukubiza igama lefayile - photo-flowers.png, eya kunceda ukuya phambili kwedatha.
7. I-URL yephepha
Ubume bemifanekiso bukwachatshazelwa yi-URL yephepha apho umfanekiso. Ukuba umfanekiso uya kubeka kwiphepha elilungisiweyo, ngoko umgangatho ophezulu kunye nomxholo ochaphazelekayo wandisa amathuba okuphumelela ekukhuthazeni. Kanye kunye ne-URL yephepha, i-domain trust inempembelelo ebalulekileyo.
isiphelo
Sebenzisa ukwenziwa komfanekiso kwisiza ukuba ufuna ukonyusa indawo kwiziphumo zokukhangela. Akukho ndlela enye efanelekileyo kwiwebhusayithi yakho. Naziphi na iindlela kufuneka zivavanywe ngokucokisekileyo kwiwebhusayithi ethile kwaye zilungelelaniswe malunga neziphumo ezifunyenwe ngexesha lokuphucula. Ukulungiswa komfanekiso kuya kunceda ukungena kwiziphumo eziphezulu kuphela ngokudityaniswa kokubhaliweyo kunye neefoto.