Manchester United is leading with a brand value of 1,895 million U.S. dollars, followed by Real Madrid FC and FC Barcelona in that order respectively. A brand is defined as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
Rank | Club | Value |
1. | Manchester United | $1,895 million |
2. | Real Madrid FC | $1,573 million |
3. | FC Barcelona | $1,511 million |
4. | FC Bayern Munich | $1,406 million |
5. | Manchester City FC | $1,331 million |
6. | Liverpool FC | $1,204 million |
7. | Chelsea FC | $1,195 million |
8. | Arsenal FC | $1,083 million |
9. | Paris Saint-Germain FC | $913 million |
10. | Tottenham Hotspur FC | $764 million |
11. | Juventus FC | $605 million |
12. | Borussia Dortmund | $587 million |
13. | Inter Milan | $475 million |
14. | Atlético Madrid | $436 million |
15. | FC Schalke 04 | $384 million |
16. | RB Leipzig | $347 million |
17. | Everton FC | $325 million |
18. | West Ham United | $324 million |
19. | AC Milan | $315 million |
20. | Leicester City | $295 million |
21. | Bayer 04 Leverkusen | $273 million |
22. | Newcastle United FC | $271 million |
23. | VfL Wolfsburg | $266 million |
24. | AS Roma | $264 million |
25. | Borussia Mönchengladbach | $262 million |
26. | Crystal Palace FC | $260 million |
27. | Burnley FC | $232 million |
28. | Bournemouth FC | $216 million |
29. | Swansea City | $208 million |
30. | AFC Ajax | $196 million |