Football is the most-watched game all around the world. Therefore, football clubs generate enormous revenue from sponsorships. Brands approach clubs to showcase their popularity and generate more sales, and the world has already witnessed some of the richest sponsorship deals in football history. Football clubs feel lucky to have more paying brands for sponsorship. Sponsorship money is used by clubs to improve their players and their competition.
Here are the top 10 most lucrative football club shirt sponsorship deals.
Rank | Club | Sponsor | Total value | Seasons covered |
1. | Real Madrid | Emirates | $413 million | 2017/18 – 2021/22 |
2. | Tottenham Hotspur | AIA | $400 million | 2019/20 – 2026/27 |
3. | Manchester United | TeamViewer | $325 million | 2021/22 – 2025/26 |
4. | Barcelona | Rakuten | $324 million | 2017/18 – 2021/22 |
5. | Bayern Munich | Deutsche Telekom (T-Mobile) | $283 million | 2015/16 – 2022/23 |
6. | Arsenal | Emirates | $280 million | 2019/20 – 2023/24 |
7. | Liverpool | Standard Chartered | $221 million | 2019/20 – 2022/23 |
8. | Paris Saint-Germain | Accor | $171 million | 2019/20 – 2021/22 |
9. | Chelsea | Three | $166 million | 2021/22 – 2023/24 |
10. | Juventus | Jeep (FCA) | $159 million | 2020/21 – 2022/23 |
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