With all the competition online, it is not sufficient to just have a website. Of the billions of websites, only very few have managed to stand out from the others. Therefore, they get more web traffic and are more likely to get the desired conversions as sales. There are lots of strategies out there for growing your website. Some strategies work better than others depending on audience, brand niche, area of expertise, or competition in your space. It’s up to you to know your brand and what aligns best with your content strategy.
Here are tips to help you to succeed with your website.
In the article
1. Web usability
A web architecture must be created by the hierarchy of pages so that the user experience is better. Also, you must have plugins to improve the design of the set of internal pages. It is also recommended that it be a responsive design.
2. Free and valuable content
Which user would like to have information that he provides and that is free? To all. Yes, you must create content on different platforms to give the best of your brand to your audience. Make videos – tutorials to get the most out of your product.
It is mandatory. Currently, all companies and people who have a website must have at least two social networks, with the social network Facebook being the most important of all. Also, you must include social media plugins on your site to improve engagement.
4. Building a strong brand
Strengthen your brand. Publish content at least 3 days per week so that your audience is up to date with the latest news you provide. Ensure your content is written well and properly researched so as to bank on return traffic.
5. Use visual content
Not everything is text. You must include high-resolution images for users to see on your website, professionalism. In some internal pages, you should also include videos, preferably short and illustrative.
6. Do SEO
It is considered a key strategy for your website to succeed. Because being in the top Google search positions generates web traffic with users who are interested in services or products you offer. Also, SEO allows search engines to understand what your website is about naturally.
7. Choosing a good hosting
An optimal hosting should have at least these elements:
- Hosting that offers PHP (version 5.2.4 or more) and MySQL (5.0 or higher)
- Disk space and broadband consumption every month
- Corporate mail
- PHP memory limit
- The response time should not exceed 5 seconds
- Quick media support such as chat, telephones for any doubt and inconvenience
8. Renew the visual aspect of your website
Each year you must renew your website, change your images for better ones. Google in the face of web positioning likes to modify aspects to improve the user experience. Also, change the videos that are on the internal pages.
9. Perform a SWOT on a semi-annual basis
Approximately every 6 months you should analyze your website and review your strengths to continue working on it, opportunities to take advantage of them and make the most of them, weaknesses to improve them and turn them into strengths. Finally, threats to be cautious of any eventuality.
The importance of being present in social media is that your brand can be more popular and generate more engagement with your audience. However, it also helps to give your website more presence within the digital realm.