Selling on Instagram: Tips that work for professionals

Selling on Instagram: Tips that work for professionals

Knowing how you can sell on Instagram is going to provide your business with incredible opportunities to meet your target audience as well as drive sales. Instagram has almost 1 million advertisers, and the number keeps increasing everyday. From the local to the major brands, almost all the businesses from different parts of the world are capable of driving results with the help of Instagram. Reports have also stated that 75% of the Instagrammers take actions after coming across an Instagram advertisement. You can follow the list of tips that have been mentioned below to start selling on Instagram. 

Since you are going to sell on Instagram, it is suggested that you convert your personal profile to the Instagram business profile. You have to spend a lot of time as well as effort to curate a beautiful Instagram feed so that people are attracted to your profile right from the time they visit it. The Instagram profile needs to include:

  • A profile photo that will help people to identify you
  • A perfectly crafted Instagram bio that clearly states what your business is about
  • The link of your website on the bio so that people can click on it and visit your website directly

2. Use Instagram advertisements for reaching the target audience

The algorithm of Instagram is changing continuously and the competition is also high and, in this scenario, you should use only those strategies that will work. This means that your Instagram advertisements are going to be vital for your business. As soon as you have set up the business profile, you have the freedom of deciding how much money you want to spend and where you want your advertisements to be seen. Instagram is responsible for providing a plethora of options and you need to choose only the ones that will suit the needs of your business.

3. Create Instagram Stories and provide product links

Instagram Stories have started gaining popularity and this feature is responsible for having more than 500 million active users. This means that businesses are constantly finding creative and new ways of selling these features. Instagram stories are responsible for providing the ideal opportunity for engaging with customers on a personal and frequent basis. Therefore, you must include the links of your products when you are adding new Stories so that you can allow followers to visit your website. 

4. Establish a partnership with influencers

Influencer marketing is extremely popular and sponsorships and collaboration have started replacing the digital advertisements and also are a great part of the strategies of social media. Consumers do not trust traditional methods of advertising anymore because they trust people. This is why it is crucial that you establish a partnership with influencers so that you can persuade people to purchase your services and products.


If you know the right methods of selling on Instagram, it is not going to be extremely difficult to gain success. Ensure that you are considering the tips that have been mentioned above so that selling on Instagram becomes hassle-free. 

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Written by Silvia Watson

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