With the rising popularity of various social media platforms and the increased use of social media worldwide, social media marketers are more active than ever. Platforms like Facebook, Twitter and Instagram have become hotspots and are being targeted by social media marketers in various ways. Social media marketing is about strategies and techniques. When it comes to running successful campaigns, knowing the statistics and demographics is crucial. Let’s discuss what makes Instagram so popular and why Instagram demographics are important, and then take a deep dive into the Instagram demographics that matter, which include:
- General Instagram statistics
- Instagram age distribution demographics
- Instagram gender demographics
- Instagram geographic & location demographics
- Instagram ethnicity demographics
- Instagram income demographics
- Instagram education demographics
As easy as Instagram marketing sounds, the social media platform has more than a billion users worldwide, which is more than 1/10th of the earth’s population. Quite naturally, there’s a high level of competition on this platform. Instagram is not just a social media networking platform that offers features like uploading and liking pictures. There are a number of factors behind the popularity of the forum, especially among Gen Z users. Let us take a look at some of them:
- It is an intuitive and straightforward platform to use and operate, and the user interface is highly interactive, attractive, and easy to interpret and follow
- It offers the perfect opportunity for users to gain popularity and showcase their skills and talent to a global audience
- It is a versatile marketplace with users of all ages and from all parts of the world
- It is an effective advertising platform for a number of industries and niches
Why do Instagram demographics matter?
According to studies, 60% of people have said that they discover new products through Instagram, and over 50 million business accounts are operating on the platform. It’s also among the top 10 most popular social media platforms worldwide. With such a large and engaged audience, an effective and fruitful Instagram marketing strategy should aim to:
- Create live leads
- Generate sales
- Build an audience for your brand
And this is what makes Instagram demographics so important. They help social media marketers to not only understand and analyze users, but also to find out the best ways to appeal to their target audience. As mentioned, the next sections cover the most important Instagram statistics and demographics that matter to businesses and social media marketers who want to build a reputation for their brand or business on the platform. With these Instagram demographics, you can make the best decisions and formulate the best strategies for a successful social media marketing campaign.
1. General Instagram statistics
Instagram was launched in October 2010. Since its inception, it has rapidly grown and established itself as one of the best social media marketing tools out there. Top brands and businesses worldwide leverage the platform to establish user engagement, build a strong audience, and effectively increase sales for their business. These general Instagram statistics are sure to encourage you to run some Instagram marketing campaigns:
- Instagram had almost 30 million users in 2012 when Facebook bought the site
- Instagram has over a billion monthly active users worldwide
- Instagram also has over 500 million daily active users
- Instagram ads can help reach more than a billion people
- Almost 90% of Instagram users follow a business account
- There are more than 500 million accounts that make use of Instagram Stories every day
2. Instagram age distribution demographics
When it comes to business marketing, specific brands and products appeal to certain age groups of people. This makes age distribution demographics on Instagram essential. There are two major age groups of users on Instagram:
- 18-24 (Gen Z)
- 25-34 (Milennials)
Keeping track of these statistics can help you identify if your target audience is on Instgram or if you should cater your Instagram marketing to a particular age demographic within your target audience. Here are a few statistics to make it clear to you:
- Ages 18-24: 75%
- Ages 25-29: 57%
- Ages 30-49: 47%
- Ages 50-64: 23%
- Ages 65+: 8%
Along with these, Instagram has been most popular among younger users, with 67% of 18 to 29-year-old users, and almost 85% of teens prefer Instagram as their favorite social network. Older people not much behind with the 50 to 64-year-old demographic at 23%.
3. Instagram gender demographics
Instagram is more popular with women than with men worldwide. Around the world, 52% of females use Instagram, while only 48% of males use Instagram. Note that Instagram provides three gender choices when registering for a new account, and the options are:
- Not Specified
4. Instagram geographic & location demographics
The United States stands to be the global leader in the highest number of active Instagram users. However, it must also be mentioned that around 89% of Instagram’s community lives outside of the US. With 46% users living in urban areas, while 35% of suburban respondents said to have used Instagram. Amongst people living in rural areas, only 21% of people use Instagram. Instagram is being adopted as the most preferred social media platform, with rapid growth in users in some countries.
5. Instagram ethnicity demographics
43% of the users are Black, while the platform registers 38% Hispanic users and 32% White users.
6. Instagram income demographics
When it comes to income demographics, Instagram is a highly versatile platform with a broad spectrum of Instagram users that include personalities who are hourly retail employees as well as Fortune 500 CEOs. Here’s a detailed breakdown of the income of Instagram users:
- <$30,000: 35%
- $30,000-$74,999: 39%
- $75,000+: 42%
Instagram is the perfect place that offers a platform to both budget brands and luxury labels and has the right kind and number of audiences to whom they can appeal.
7. Instagram education demographics
Instagram education demographics are often overlooked but are among the most important to consider. It has been noticed that 43% of adults using Instagram possess a college degree or have higher educational qualifications, while 37% of users have some college education. Only a mere 33% of Instagram users have a high school degree or less. All across the world, several renowned and reputed colleges and universities have their own Instagram accounts. The platform helps keep current students and alumni connected and engaged with the institution.
Use these Instagram demographics for campaign success
Instagram demographics should be part of the foundation of your campaign strategy so that you can make the best decisions and formulate the right plan based on your brand, products, and the target audience to whom you want to appeal. Whether you are striving to get more Instagram followers on your business account or if you need to make the perfect Instagram ad, understanding Instagram statistics and demographics is essential to the success of your Instagram marketing strategy. So, dive into the numbers and soar to success on Instagram.