The concept of branding has existed for decades, yet to become a brand from a business, it takes years of hard work and ingenuity to come out with new ideas. Before looking at the steps to transform your business into a brand, you should understand why you need to become a brand. Branding offers you an unparalleled place in the industry. In simple words, branding makes you stand out from your competitors. When you are a brand, you can connect with customers through marketing and advertising efforts. People will start noticing your company, grow fondness towards your products/services, and might even do word-of-mouth publicity for you.
Here is how you can transform your business into a brand.
After determining your brand personality, you have to make your brand memorable through visual imagery, words, and music. The core characteristics of your brand should be reflected in your brand logo, color, images, slogan, website design, and all other brand elements. You will need to put these brand elements in all your marketing materials like leaflets, digital ads, business cards, websites, and so on. For example, you can see the founder of KFC, Colonel Sanders, in its logo. When you see a logo with four rings in a car ad, you instantly think of Audi. This is the kind of memorability you will need to create for your brand.
2. Narrate your brand’s story
One of the key ways of brand building is storytelling. Narrate your brand’s story to your customers. Tell them how you conceived the idea to develop this business, the obstacles you faced, your team, your offerings, and your concerns towards social issues. You should include these elements in your brand commercials.
3. Automate your daily jobs to increase efficiency
Automate daily tasks to increase productivity. You should also automate the method of interacting with your customers through appointments. You can use an appointment scheduling & booking management software.
4. Discuss with your team
Marketing is a team effort. Build a solid team with researchers, content creators, designers, ideators, and marketing executives. Ask them to provide their perspective on your brand and give insights on your products, services, and ideas. Some of those ideas might be the ones that can take your brand to new heights.
Establishing a strong brand is crucial because it can deflect damage caused to your reputation by internal and external forces. You will be able to bounce back stronger if you can win your audience’s trust and confidence. Always try to remain connected with your customers, listen to their queries, and make amends. Remember that only a responsive and responsible brand will be able to sail through any storm raging in the industry at any time.