Twitter is the home of debates and the largest source of breaking news. Therefore, the site is a very important platform for businesses, public figures and influencers alike. Being verified on Twitter comes with a package of goodies, including being a mark proving authenticity and ranking top on search results. Twitter was the first social media network to introduce the verification program.
The blue verified badge on Twitter lets people know that an account of public interest is authentic. The badge appears next to the name on an account’s profile and next to the account name in search results. An account may be verified if it is determined to be an account of public interest.
The six types of notable accounts Twitter currently verifies are:
- Companies, brands and non-profit organization
- News organizations and journalists
- Sports and esports
- Activists, organizers, and other influential individuals
Requirements to be verified on Twitter
To be verified, your account must be notable, authentic, and active.
To encourage and maintain trust between users on the platform, you will need to confirm your identity with Twitter in order to be verified. You may choose one of three methods of verifying your identity:
- Official website: Provide the link to an official website that references you (or your organization) and your Twitter account
- ID verification: Provide a photo of an official government issued identification document, such as your Driver’s License or Passport
- Official email address: Provide an official email address with a domain relevant to the notability category you choose
Your account must represent or otherwise be associated with a prominently recognized individual or brand, in line with the notability criteria described below. In addition to confirming the identity of the controller of the account, Twitter will verify the following types of accounts based on the criteria described. In all categories, Twitter may independently confirm qualifying affiliation through business partnerships or direct outreach.
Accounts of current key government officials and offices, including heads of state, elected officials, appointed ministers, institutional entities, ambassadors, and official spokespeople. Official candidates for state- or national-level public office may also be verified in certain countries, where available resources allow us to do so fairly and equitably. To qualify, there must be a public reference to the account on an official government or party site or publication, or multiple references in news media. Official accounts of public utilities and other services may also be verified, as may people in leadership positions and official spokespeople.
Accounts representing prominent organizations, and secondary affiliated accounts, including companies, brands, non-profit organizations, as well as their leaders and other prominent executives. To qualify as prominent, accounts must meet 2 of the following requirements:
- Presence in public indices, including but not limited to Google Trends, public stock exchanges, stable Wikipedia articles that meet the encyclopedia’s notability standards, and databases such as GlobalGiving
- 3 or more featured references within the 6 months prior to applying in news outlets that meet the news criteria below
- Follower count in the top .05% of active accounts located in the same geographic region
Any official accounts of qualifying news organizations, as well individual accounts of journalists employed by qualifying organizations may be verified, if the account is public (does not have protected tweets) and refers directly to the name and official URL of the qualifying organization and otherwise meets the criteria laid out in this policy. Qualifying organizations include;
- Streaming TV and Radio news networks, stations and programs
- Digital news publishers
These news organizations must adhere to recognized professional standards for journalism such as those laid out by the Society of Professional Journalists, Independent Press Standards Organization, and International Federation of Journalists, or have committed to the International Fact-Checking Network’s code of principles. Independent or freelance journalists may be verified if they can provide at least 3 bylines/credits in qualifying publications published within the 6 months prior to applying.
Accounts of major entertainment companies, such as film studios, TV networks, and music entities may be verified. Official accounts of productions associated with these entities, such as films, events/festivals, or TV shows, may be verified if:
- The connection to a verified organization is clear on the account’s profile
- The website associated with the production or entity, or similar official public source, includes a link to the profile
Individual accounts of artists, performers, directors, and others in similar public-facing roles associated with such entities or their productions may be verified if:
- The website associated with a verified entity, or similar official public source, includes a link to the profile
- They have at least 50 production credits on their IMDB profile
- They have 3 or more featured references within the 6 months prior to applying in news outlets that meet the news criteria above
Established digital content creators may be verified if they have consistently published, original content (regardless of platform) for at least 6 months prior to applying and meet the follwer or mention criteria listed below for other influential individuals.
Accounts of professional sports leagues, teams, rostered athletes, and coaches listed on the official team website with a link to the account, or in sports data services such as Sportradar may be verified, as may those of athletes participating in global competitions such as the Olympics and Paralympics. Official team pages of club and collegiate teams may also be verified. Twitter will not verify amateur athletes who compete at the collegiate level (or lower) nor in official minor leagues unless they meet the criteria for influential individuals verification below.
Accounts of professional esports leagues, teams, rostered players, and coaches listed on the official team website or who have 3 or more featured references within the 6 months prior to applying in news outlets such as Kotaku, Polygon, or IGN may be verified. Official accounts for game titles and related accounts may also be verified.
Outside the professional categories defined above, people who are using Twitter effectively to bring awareness, share information, and galvanize community members around a cause, to bring about socioeconomic, political, or cultural change, or to otherwise foster community, may be verified. Accounts of such individuals and others that do not meet the specific criteria in the categories above may be verified if they:
- Demonstrate consistent usage of Twitter in the six months prior to applying
- Generally abide by the Twitter Rules
- Do not primarily post content that harasses, shames, or insults any individual or group – especially on the basis of race, ethnicity, national origin, sexual orientation, gender identity, religious affiliation, age, disability, medical/genetic condition, status as a veteran, status as a refugee, or status as an immigrant – or content that promotes the supremacy or interests of members of any group in a manner likely to be perceived as demeaning on the basis of these categories
- Meet the following general criteria for notability – at least one from Column A and one from Column B:
|Column A: Twitter activity||Column B: Off Twitter notability|
|Follower count in the top .05% of active accounts located in the same geographic region||A profile on Google Trends with evidence of recent search activity|
|In the top .05% of active accounts located in the same geographic region in terms of volume of conversation about them, based on mentions, rate of Follower growth, or other internal signals||A stable Wikipedia article about them that meets the encyclopedia’s notability standards for people|
|Widely credited for creating a hashtag movement that is capturing a large volume of conversation within a given community||3 or more featured references within the 6 months prior to applying in news outlets that meet the News criteria above; including specialty publications related to their profession or expertise|
|Reference to the account or the account holder’s name indicating a leadership position on an official site associated with known advocacy work|
Twitter may verify accounts that do not fully meet the criteria above due to their expertise or public role in matters of high public interest, as well as their susceptibility to impersonation. For example:
- Medical professionals during epidemics or other public health crises
- Activists and local political leaders in times of protest or in connection with a significant cultural event
- Public safety and journalist accounts reporting on natural disasters
- Organizers, proponents, or founders of campaigns in support of civil or human rights
Twitter uses a mix of internal signals to evaluate the authenticity of a given account’s followers and engagement count. Twitter also assesses a range of signals associated with third-party public resources submitted in support of applications for verification (such as how recently they were updated) to detect fraudulent submissions. Twitter reserves the right to deny or revoke verification to any accounts that met any of the following criteria through artificial or inauthentic activity.
Your account must be active with a record of adherence to the Twitter Rules. This means:
- Complete: You must have a profile name, and a profile image
- Active use: You must have logged into the account in the last six months
- Security: The account must have a confirmed email address or phone number
- Twitter Rules: The account must not have had a 12-hour or 7-day lockout for violating the Twitter Rules in the past 12 months (excluding successful appeals)
Twitter may make exceptions to the lockout requirement for new accounts from people and organizations in the categories defined above, and exceptions to the login requirement for accounts at especially high risk of impersonation.
Certain accounts are ineligible for the blue badge, regardless of the above criteria, including:
- Parody, newsfeed, commentary, and unofficial fan accounts
- Pets and fictional characters, unless directly affiliated with a verified company, brand, or organization, or with a verified entertainment production
- Accounts engaged in severe violations of our platform manipulation and spam policy, such as the buying and selling of followers and engagement
- Accounts of individuals or groups associated with coordinated harmful activity, or hateful content as defined in Twitter’s Ads Policies, or that have been found to have committed gross human rights violations by an international court/tribunal, or a fact-finding mission or commission of inquiry authorized by an international organization, may be ineligible for verification – even if their activity on Twitter doesn’t violate the Twitter Rules
How to apply for Twitter verification
You can apply for account verification through your account settings on the Twitter app and on twitter.com.
- Click on the three bars on the top left
- Go to ‘Settings and privacy’
- Go to ‘Account’ and scroll over to account information and tap ‘Verification Request’
- Tap ‘Start Request’
- Submit your request and Twitter will get back to you with a decision in-app and through email. If your application is rejected, you can reapply again after 30 days
Loss of verified status
Twitter may remove the blue verified badge and verified status of a Twitter account at any time and without notice. You may lose your badge if:
- You change your username (@handle)
- Your account becomes inactive or incomplete
- You are no longer in the position you initially were verified for – such as an elected government official who leaves office – and you do not otherwise meet Twitter’s criteria for verification since leaving such position
Twitter may also remove the blue badge from accounts that are found to be in severe or repeated violation of the Twitter Rules. This includes:
- Impersonation or intentionally misleading people on Twitter by changing your display name or bio
- Severe violations that result in immediate account suspension
- Repeat violations in tweets, including but not limited to:
- Hateful conduct
- Abusive behavior
- Glorification of violence
- Civic integrity policy
- Private information policy
- Platform manipulation and spam policy
Removal of the badge based on repeated violations will be assessed on a case-by-case basis and is not automatic. Twitter may suspend accounts that use imagery of, or similar to, the verification badge in a manner that may mislead the public about the account’s verification status.