TikTok is a community for people all across the map to create, share, and watch entertaining short videos. Whether you’ve been following your favorite singer, brand, celebrity, or professional sports team on TikTok, you may have noticed a blue check mark displayed alongside their handle. TikTok provides verified badges to help users make informed choices about the accounts they chose to follow.
TikTok users come from all walks of life and the verified badge is a quick and clear way to let you know you are following the real deal, rather than a fake or fan account. TikTok started off as a mere app for fun and sharing bite-sized videos, but it has grown pretty fast attracting celebrities and other prominent personalities. To ensure that users are dealing with real and authentic people, TikTok thought it wise to rollout a verification program.
A verified badge means that TikTok has confirmed the account belongs to the user it represents. It appears next to a TikTok user’s account name in search results and on the profile as a visible blue check mark. If a profile does not have the badge below their username but displays it somewhere else on their profile (such as in their bio), it’s not a verified account. Verified badges can only be applied by TikTok and will appear in the same place every time.
TikTok’s verified badge is an easy way for notable figures to let users know they’re seeing authentic content, and it helps to build trust among high profile accounts and their followers. For celebrities, non-profits, or official brand pages, this badge builds an important layer of clarity with the TikTok community. TikTok only awards verification badges to its most authentic, popular and influential users.
There are a number of factors considered in granting a verified badge, including whether the notable account is authentic, unique, active, and – of course – adheres to TikTok’s community guidelines and terms of service. It’s important to note that, there isn’t a page where you can request to be verified, rather TikTok support team will reach out to you if they think your account should be verified.