Facebook is by far the largest and most significant social media platform in the world. It’s one of the world’s most valuable companies, and is considered one of the Big Four technology companies along with Amazon, Apple, and Google. So being verified on Facebook is very important to your business or brand. Its popularity has led to prominent media coverage for the company, including significant scrutiny over privacy and the psychological effects it has on users.
The verified badge appears next to a Facebook page or account’s name in search and on the profile. It means Facebook has confirmed that an account is the authentic presence of the public figure, celebrity, or global brand it represents. Before you proceed to submit your verified badge request, you may want to refer to the common reasons why Facebook rejects verification requests.
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Requirements to apply for a Facebook verified badge
Facebook looks at a number of factors when evaluating accounts to determine if they’re in the public interest and meet their verification criteria. In addition to following Facebook’s terms of service, your account also needs to be:
- Authentic: Your account must represent a real person, registered business or entity
- Unique: Your account must be the unique presence of the person or business it represents. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don’t verify general interest accounts (example: Puppy Memes)
- Complete: Your account must be active and have an about section, profile photo and at least one post
- Notable: Your account must represent a well-known, often searched person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review
Facebook verified badge requirements for law enforcement, city governments, politicians and elected officials
There are some additional requirements for verified pages for law enforcement agencies, city governments, politicians, and elected officials.
- Law enforcement
- Everyone who manages the page must turn on two-factor authentication for their profiles
- City government
- The page name must include the word “Government” to avoid confusion with a physical location
- The page name can include a government title or abbreviation, such as senator, representative, MP, mayor, etc
- The page name can’t include “for Parliament,” “for [your Country],” etc
- The page category must be set to politician
- Elected official
- The page name must include a government title or abbreviation, such as senator, representative, MP, mayor, etc
- The page category must be set to Government official
- The page’s about section must clearly state that it’s a government page
How to apply for Facebook verification
The verification badge is meant to inform people that a page or profile of public interest is authentic. Its applied to eligible brands, companies, organizations, celebrities and public figures. Eligibility for the verification badge is based on a variety of factors, such as account completeness, policy compliance and public interest. Before you request for the verification badge, your page or profile must comply with Facebook’s terms of service and have the following:
- A cover photo
- A profile photo
- A name that follows Facebook’s guidelines
- Content posted to the account
- “Follow” enabled (profiles only)
You can then submit a request by filling out this form. If your account represents a person, you’ll need a copy of your official government-issued photo identification (example: passport, driver’s license, national identification card) to validate your request. If your account represents an organization, you’ll need a copy of a phone or utility bill, a certificate of formation, articles of incorporation, or tax exemption documents.
Please also include a few sentences explaining why the account should receive the verified badge, and relevant URLs that help illustrate the account’s notability. You’ll receive a notification once Facebook reviews your request. Please don’t submit more than one request for your account. For denied requests, you can submit a new request after 30 days.