Chances are you have come across the concept of video marketing. Considering how video can increase leads, conversion rates, and boost your online presence, brands need to implement a concrete video marketing strategy to build their awareness online. Video emails are an essential part of a video marketing strategy.
Email marketing is known to increase leads, conversions, and customer retention. It allows you to create personalized content for your target audience based on their needs and goals. Video emails are even more personalized because videos humanize your brand. Your audience can see you and not your written copy. They can decide to proceed (or not) based on what they see and hear. Here are the main reasons you need to start sending video emails.
1. Video emails are Search Engine Optimization (SEO) friendly
If you did not know, you need to optimize your content for SEO to get droves of traffic to your page. You need your page to rank high on the Search Engine Results Page (SERP). Considering how videos are more likely to be viewed and shared, you can increase your chances of ranking high by adding a video.
2. Reaching your prospect becomes easy
If you want to get through to your prospects, consider including a video in your email. Your prospect is more likely to watch your video than read the email or look at the images you send them. Engaging content is the key to capturing attention. No form of content is more engaging than video.
3. You can save a lot of time
If you are sending a video email, you do not have to worry about writing the most compelling piece of copy possible to get your prospect to pay attention. Adding videos to your email saves you a lot of time, which you can use to take care of other aspects of video marketing. A video email also helps the prospect save time since videos are easier to consume and retain.
4. Marketing your brand is a breeze
The viral quality of video can help you make waves online and get tons of traffic if your content is valuable and inspires emotion. If you have not noticed, videos get shared primarily because people find them useful or feel a range of emotions or both. Ideally, your video should have both these qualities.
How can you optimize your video email marketing?
Here are a few steps you can take to optimize your video email marketing.
1. Add a Call-to-Action (CTA)
Adding a CTA is vital. If you want your marketing efforts to fetch you results, you need your customers to take action. Encourage them to take action. Examples of CTAs are buying your product, visiting your site, subscribing to your channel, sharing your content, etc. CTAs work best at the beginning and end of the video.
2. Create fantastic videos
Your content itself has to be excellent, but so does the production. You need to invest in quality equipment to get good results. Be sure to get a stellar DSLR camera or a phone with a high-quality camera. In addition to this, purchase a high-quality external audio recorder and a video editor. Shoot your videos in natural light and supplement it with a lighting system and use a tripod or gimbal to ensure your footage is not shaky.
3. Consider sending your prospect video testimonials
One of the most effective ways to convert new leads is to show them that your product works. How? By showing them customers who have good things to say about your product. Most people pick up products based on social proof. In other words, people are likely to buy your product if others have as well. Record and send them video testimonials to show that your product is legitimate, acknowledge common issues and concerns, and how your product can solve those issues.
4. Use your videos as bonus content
You may have a lot of content that has not made it on YouTube yet, but you do not want to waste it. Use them as incentives or bonus content. Get people to subscribe to your mailing list and send them videos as bonus content as a thank you for joining your mailing list. You could also include videos in your newsletters to keep your prospects updated on the latest. If you want to boost your email open rates, including videos will do the trick.
5. Ensure your videos are not on autoplay
Make sure your videos are not on autoplay. The fact is most people watch videos during commute hours and less than ideal times and places, which means queueing your videos on autoplay will most likely inconvenience them. Instead, give them a choice to go to the next video.
6. Simplify your videos
You may be tempted to shoot and send long, detailed videos that are better suited for YouTube. However, this is not the ideal strategy for video emails. If you want your click-through-rates to go up, you need to send your prospects short and straightforward videos. This way, you boost your chances of getting them to watch the entire video and take action.
There you have it – if you are a beginner at video email marketing, this article should have you covered. There are tons of tips on video email marketing that you can use to get optimal results. However, these fundamentals should have you covered.